The scope of this project was to create a new logo for Etsy shop Hard Pressed Floral. The logo needs to be eye-catching, have variants with color, and scalable.

The first step was to sketch out some ideas for simple icons that could represent the brand and their product.

Visual and comparative research was conducted to assist in ideation.

Early versions of the logo included elements that give the icon more detail, but when scaled down those details were lost. Unnecessary elements were removed.